6/20/2023 0 Comments Pouty cat![]() ![]() They have bridged the gap between radio and the digital landscape, providing audiences with a true 360-degree connected experience. These radio stations have carefully crafted digital assets that offer personalised content, direct channels of engagement with on-air talent, live streaming, on-demand podcasts, and seamless social media integration. This shift has allowed radio stations like Gagasi FM and Heart FM to not only adapt but also introduce innovative digital assets. Streaming music, shows, and podcasts have become integral parts of the consumer experience, alongside the traditional tuning dial.ĭigital broadcast channels have carved out a niche for themselves by providing on-demand content and uninterrupted connectivity, even during load shedding. Traditional radio dominance has given way to a vast array of digital options that consumers can access with a swipe of their fingertips. The rise of digital media has brought about a shift in consumer behaviour and interaction. ![]() One of the key drivers of this transformation is the development and deployment of station-branded mobile apps. ![]()
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