6/20/2023 0 Comments The shallows how the internet![]() A world defined by texting, scrolling, and social feedback is addicted to stimulus, constantly forming and affirming expressions of identity, accustomed to waves of information.īack in 2010, Carr argued that the internet was changing how we thought, and not necessarily for the better. A world defined by oral traditions is more social, unstructured, and multisensory a world defined by the written word is more individualistic, disciplined, and hypervisual. This idea that the media technologies we rely on reshape us on a fundamental, cognitive level sits at the center of Nicholas Carr’s 2010 book The Shallows: What the Internet Is Doing to Our Brains. In it he writes, “In the long run, a medium’s content matters less than the medium itself in influencing how we think and act.” Or, put more simply: “Media work their magic, or their mischief, on the nervous system itself.” ![]() ![]() In 1964, the Canadian philosopher Marshall McLuhan published his opus Understanding Media: The Extensions of Man. ![]()
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